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OpenAI’s Sora 2 video app launched with a controversial opt-out copyright model that allowed users to generate content with protected characters. Within 72 hours, facing industry backlash, CEO Sam Altman announced a complete reversal to an opt-in system. The sudden policy change has analysts questioning OpenAI’s copyright strategy and timing.

OpenAI’s Controversial Copyright Approach

OpenAI’s rollout of its Sora 2 video application has sparked significant controversy in the entertainment industry, according to reports. The technology company initially launched the service with what sources indicate was a questionable rights model that permitted users to generate videos containing copyrighted content until rightsholders specifically opted out. This approach reportedly resulted in a massive wave of users creating content with protected characters from major franchises.