The creator economy isn’t just for influencers anymore. New research reveals how small businesses can adopt creator strategies to build loyalty and resilience in an increasingly fragmented marketplace.
Google’s new AI experiment Pomelli promises to democratize advertising for small businesses by automatically generating complete marketing campaigns. But what does this mean for the future of creative work and brand authenticity?
As AI agents begin shopping for users, PayPal is taking a surprising approach that embraces platform fragmentation rather than waiting for standards. Their strategy reveals crucial insights about the messy reality of AI commerce adoption.
Small businesses are strategically betting on human capabilities that AI cannot replicate, according to new workforce data. The shift toward customer-facing roles and emotional intelligence skills is delivering stronger business performance and customer loyalty.
As artificial intelligence transforms workplaces, small businesses are making a strategic pivot toward human capabilities that technology cannot replicate, according to recent workforce analysis. Sources indicate that instead of replacing staff with automation, small and medium businesses are doubling down on hiring for roles requiring empathy, creativity, and genuine human connection.
A new Seattle-based startup led by serial entrepreneur Pete Christothoulou has launched what it describes as an “AI marketing team” for small and midsize businesses. Omada.ai’s platform reportedly handles planning, creation, and optimization of marketing campaigns automatically through coordinated AI agents working together as a virtual team.
A new Seattle startup founded by serial entrepreneur Pete Christothoulou has launched what sources describe as an “AI marketing team” specifically designed for small and midsize business owners. According to reports, Omada.ai officially debuted Tuesday with a platform that automatically handles day-to-day digital marketing tasks through coordinated artificial intelligence agents.
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