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Samsung Debuts $1,799 Galaxy XR Mixed Reality Headset to Challenge Apple Vision Pro

Samsung has officially entered the high-end mixed reality market with its Galaxy XR headset. Priced at $1,799, the device runs on Google’s Android XR platform and targets Apple’s Vision Pro with a lighter design and comprehensive app compatibility.

Market Entry and Pricing

Samsung has officially launched its first mixed reality headset, the Galaxy XR, according to the company’s announcement. The device is available immediately in the United States at a price point of $1,799, which analysts suggest positions it as a direct competitor to Apple’s $3,499 Vision Pro headset. This strategic pricing, sources indicate, could make high-end mixed reality technology more accessible to a broader consumer base.