According to Forbes, HYBE’s stock jumped nearly 4.5% on November 13 after closing at 304,000 Korean won ($206.69) following news that NewJeans members Haerin and Hyein decided to return to ADOR label. This continues momentum from October 30 when shares surged over 5% after HYBE scored a favorable legal ruling in its dispute with the group. The stock had previously reached its yearly high around 342,500 KRW ($232.86) amid investor excitement about NewJeans potentially returning to their original label. While ADOR hasn’t officially confirmed the remaining three members’ return, independent reports suggest Minji, Hanni and Danielle are also coming back, with former CEO Min Hee-jin supporting the reunion despite her separate legal battles with HYBE over alleged breach of trust and contract disputes worth approximately 26 billion KRW ($17.8 million).
The market speaks volumes
Here’s the thing about K-pop and stock prices – they’re more connected than you might think. When HYBE’s legal situation improved in late October, the stock shot up over 5%. Now with members actually returning? Another 4.5% bump. That’s not coincidence. Investors are basically voting with their wallets that keeping NewJeans together under HYBE’s umbrella is the right move. And honestly, can you blame them? NewJeans isn’t just another girl group – they’re a cultural phenomenon with massive brand deals and global recognition.
Meanwhile, the legal drama continues
While the members are sorting out their return, Min Hee-jin’s separate legal battle with HYBE keeps chugging along. She’ll be back in court on November 27, with arguments wrapping in December and a ruling expected by January 2026. The whole thing revolves around her claiming HYBE owes her about $17.8 million for her shares. But she’s been very clear that her fight with HYBE shouldn’t affect NewJeans. It’s actually pretty remarkable how she’s publicly supporting the group’s return while simultaneously suing the parent company. Talk about compartmentalizing.
So what happens now?
The immediate play looks smart – get Haerin and Hyein back to their luxury brand work with Dior and Louis Vuitton. That’s low-hanging fruit that generates revenue and keeps their profiles high while the other three members sort things out. Though it might take a minute – Danielle’s apparently in Antarctica, which makes communication… challenging. But the bigger picture for HYBE is what comes next. They’ve got ILLIT’s single dropping this month, BTS’s massive 2026 comeback looming, and new groups in development with heavy hitters like Ryan Tedder. The company’s stock is already up 54% year-to-date. If they can successfully navigate this NewJeans situation while executing on their broader pipeline? Watch out.
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