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Human Connection Emerges as Small Businesses’ Competitive Edge in AI Era, Data Reveals

Small businesses are strategically betting on human capabilities that AI cannot replicate, according to new workforce data. The shift toward customer-facing roles and emotional intelligence skills is delivering stronger business performance and customer loyalty.

The Human Advantage in an Automated World

As artificial intelligence transforms workplaces, small businesses are making a strategic pivot toward human capabilities that technology cannot replicate, according to recent workforce analysis. Sources indicate that instead of replacing staff with automation, small and medium businesses are doubling down on hiring for roles requiring empathy, creativity, and genuine human connection.