According to Tom’s Guide, Norton VPN is undergoing a major transformation led by new Product Lead Himmat Bains, formerly of ExpressVPN. The company has revamped its product in 2025, cutting connection event data retention from 24 to 12 months and application data storage from 36 to 18 months. Its proprietary Mimic obfuscation protocol just passed an independent audit by VerSprite in December 2025, following a separate no-logs policy audit in October. The team, based in the US under Gen Digital, is explicitly aiming to become “the VPN for the masses” in 2026, focusing on simplicity and a 60-day money-back guarantee while teasing more network and product upgrades for early next year.
The US Base Question
Here’s the thing that immediately sticks out: Norton VPN is based in the United States. In the VPN world, that’s like a sunscreen company setting up shop in a cave. Most serious privacy-focused providers headquarter in jurisdictions like Panama or the British Virgin Islands, specifically to avoid US data retention laws and intelligence alliances. Norton’s team argues it’s only a problem “if you have data to give,” pointing to their no-logs policy and recent audits. And look, the audits are a good step. But for a user in a high-risk scenario, trusting a US-based company’s “no-logs” claim against a potential National Security Letter is a much bigger ask than trusting one based outside the Five/Nine/Fourteen Eyes alliances. It’s a fundamental marketing and trust hurdle they’ve chosen to accept.
Simplicity vs. Substance
Their goal to be the “VPN for the masses” by focusing on usability—asking if their grandparents could use the app—is smart. The VPN market is terrifyingly complex for normal people. But there’s a risk here. In chasing simplicity, do you sacrifice power? Bains says they‘re not going after “very niche technical customers,” which is fine. But will “turn it on and forget it’s there” work when someone needs to manually configure obfuscation in a restrictive country? They’re betting Mimic will handle that automatically. It’s a solid bet, but the “cat and mouse game” of censorship is relentless. I think their success hinges on whether their “technical product” with “usability at its core” is actually robust enough for the diverse, real-world threats people face, not just for streaming.
Going It Alone in a Crowded Market
It’s fascinating that Norton isn’t part of any industry coalition like the VPN Trust Initiative, which includes giants like NordVPN and ExpressVPN. Bains says they’re “evaluating” it and thinks more collaboration will come “but not just yet.” That feels like a missed opportunity. When you’re the smaller player trying to become a “bigger part of the conversation,” showing up to the industry meetings is step one. Staying on the sidelines while talking about external “pressure” and “attacks” on VPNs seems oddly insular. In a sector where trust is everything, demonstrating industry peer support through alliances can be as valuable as an independent audit. It makes you wonder if their parent company, Gen Digital, has a strategy that doesn’t quite align with the rest of the VPN club.
The 2026 Ambition
So, can they pull it off? The feature drive is real—new protocols, server upgrades, transparency reports. The audits are a strong credibility play. But the market is brutally crowded. They’re not just fighting for privacy geeks; they’re fighting for the everyday user who might just pick the first result on the App Store. That’s a marketing battle as much as a tech one. And while Norton is a huge name in antivirus, that doesn’t automatically translate to VPN trust. They need to convince people that a simple, US-based VPN from a known brand is safer and better than a mysterious one from a privacy haven. It’s a tall order. 2026 might be the year this “sleeping giant” wakes up, but it’ll be hitting the snooze button in a room full of already-awake competitors.
